Coverage and advice when you need it the most.
A content hub built to deliver impact.
This site is exclusively dedicated to providing insightful, educational content to small business owners, risk managers, and C-level executives to help them run their businesses better and more safely. My work with Liberty focused on building a new, easier-to-use website than what they had before. Site templates were designed to allow Liberty’s content team to easily curate articles that speak to specific audiences, and ensure that visitors are served up content specific to their industry, job role and level of insurance knowledge.
The magic is in the details.
What I liked the most about this project was that it allowed us to look at blog content from a totally new perspective. We looked at how and when people consume content and added tools to help them engage with Liberty Mutal. Tools such as how long it takes to read the article and a featured article synopsis — in no more than 3 bullet points — are my favorite. Check out the live site here.