Marc Rust
Relaxed creative, artist, designer and strategy human.
Crazy about internet strategy, I'm a creative director and digital business agitator eager to take the next step.
I also do unique art in my spare time.
Visit marc-ee.com
Visit sparklemachine.com
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Recent Tracks
- Chandelier by Sia
- Fancy by Iggy Azalea
- Fancy by Iggy Azalea
- Banana Man by Tally Hall
- Good Day by Tally Hall
- Gold on the Ceiling by The Black Keys
- In the End by Linkin Park
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Tom WaitsMuseMy Chemical RomanceButch WalkerFountains of WayneMarilyn MansonGlenn GouldPink FloydQueenMC SolaarGreen DayElectric Light OrchestraMetallicaAC/DCBillie HolidayLed ZeppelinBowling for SoupSum 41Hinderfun.WeezerTenacious DTegan and SaraThe BeatlesFalling in ReverseArthur RubinsteinAerosmithDef LeppardSkid RowAlice in ChainsBon JoviThe OffspringMe First and the Gimme GimmesWheatusRufus WainwrightExtremeSaigon KickButch Walker and The Black WidowsVan HalenEvanescenceChris CornellDavid BowieElectric SixManchester OrchestraAnnie LennoxCharles AznavourNikolaus HarnoncourtTears for FearsThe Mills Brothers- Invincible by Muse60 plays
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Info
- Summary
Creative director and eCommerce strategy human with extensive experience in all aspects of branding, usability, online media campaigns and keeping it fresh. How do you define brand value? Somewhere, somehow there is always a better way to define visual experience. I strive to keep an innovative focus on that. Extensive experience from designing virtual interfaces for the financial field notably mutual fund companies, automobile and educational finance.
If you are interested in new marketing, I "get it". There is a shift in the way consumers get information and this has an impact on how corporations should reach out to audiences. Shouting out your message and waiting for an echo simply doesn't work anymore and consumers want to engage in a conversation.
Specialties: Strategic design and functionality for both corporate and non-corporate environments. Able to develop cross media communication campaigns and branding. Web site design, print design, billboard design, logo design, illustration, photography, writing, podcasting and music production. Whew!
Experience- Aug 2013 - PresentCreative Director / Boston Interactive
- Lead creative sessions for project kick-offs, internal brainstorms and client presentations. Lead and facilitate creative workshops both internal and with clients.
- Manage, inspire & lead team members to innovate, think differently and push their limits as designers. Inspire both clients and internal teams to push their creative limits.
- Work with the client team to obtain buy-in on creative solutions using a consultative, expert approach, and bring them collaboratively through the Creative approach to ensure the best solution is achieved
- Manage multiple projects & project teams from creative concepts through deployment
- Create brilliant digital design work for our biggest clients. - Feb 2013 - PresentCreative Director & Marketing Strategist / marc-ee.com
- Define digital marketing strategy, brand building and creative for a varied clientele including Procentris, Arrow, Dikatacratie, Scout Exchange, Invite Education, Roundarch Isobar, Fidelity.
- Prepare client pitches, run workshops and research.
- Use creative strategy to turn client objectives into innovation.
- Hands-on creative director and team leader. - Jan 2013 - Apr 2013Associate Creative Director / Isobar
- Jan 2008 - Jan 2013Vice President — Creative User Experience Design Manager / JPMorgan Chase
-Strategy and UX lead for the QuickDriveSM Mobile App including project development, information architecture and prototype construction.
- Define Strategy from consumer behavior with new technologies and communication channels, social networking and mobile to bring JPMC above the competition.
- Direct site designs and strategy for Mazda, Subaru, Jaguar, and Land Rover Motor Finance.
- Created cross line of business “Student Center” site which redirects 76% of traffic to ChaseStudentLoans.com due to strong messaging and effective marketing.
- Selected to participate in Chase’s Talent Development Program 2010. - Nov 2005 - Jan 2008Lead Designer/Art Director AVP / JPMorgan Chase
Responsible for design, front development and campaign traffic for Chase Education Finance.
Design UI lead for all JPMC Education Finance websites and eMarketing campaigns.
Developed JPMC brand to be an online leader in the student loan business, website traffic growth increase from 50,000 to 400,000 monthly unique visits, including page 10 to page 1 position SEO improvement.
Created robust banner ad campaigns with a record consistent click-through rate of 0.7-1.2%.
Part of an innovative a multi-functional team of programmers and account managers who craft solutions for cutting edge web projects that target the college and young adult demographic.
Web Marketing Assoc. “Outstanding Website” winner 2007. - Jan 2000 - Nov 2005Senior Web Designer / Putnam Investments
- Designer and developer for all Putnam Investments Web sites
- Develop custom Web sites for Putnam Investments' 401(k) clients while maintaining branding standards for clients. Clients include, Coca-Cola, Whilpool, Purina, and Nissan
- Design company portals and interfaces
- Putnam Institutional Web site recognized as one of the "Top 10 Institutional Asset Management" sites by Kasina 2001, 2002 - Jul 2002 - Jul 2005Graphic Design Teacher—Adjunct faculty / New England School of Art and Design
Teach Adobe Photoshop and Web design to undergraduate and certificate students. This is a job I do on the side on top of my regular work. I love doing this, it's very fun and rewarding.
- 2004 - 2005Web designer (contractor) / Arrow Street Capital
Designed ArrowstreetCapital.com
- Feb 2000 - Jun 2000Front-end Web designer / IMG / TWI Interactive
- Designed sections for the Official New England Patriots Web site: www.patriots.com. Sections included Historical, Stadium, Webcam and Media World.
- Worked on browser compliance including image optimization, file size and color adjustments using Macromedia Fireworks.
- Designed and constructed interfaces for interactive SPS Web sites. Conceptualized site variations and examples for presentation to clients. - 1999 - 1999Graphic Designer / Harvard Translations
Education-
1994 - 1998Suffolk University
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1993 - 1994Ecole Supérieure de Vente et d'Exportation, Paris, France
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1990 - 1993Lycée Paul Bert, Paris, France
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1985 - 1990Lycée Henri IV
Additional Information-
Websites:
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